diff --git a/app/helpers/stream_entries_helper.rb b/app/helpers/stream_entries_helper.rb
index c6f12ecd41..707c8e26ce 100644
--- a/app/helpers/stream_entries_helper.rb
+++ b/app/helpers/stream_entries_helper.rb
@@ -4,8 +4,8 @@ module StreamEntriesHelper
   EMBEDDED_CONTROLLER = 'statuses'
   EMBEDDED_ACTION = 'embed'
 
-  def display_name(account)
-    account.display_name.presence || account.username
+  def display_name(account, **options)
+    Formatter.instance.format_display_name(account, options)
   end
 
   def account_description(account)
diff --git a/app/javascript/mastodon/actions/importer/normalizer.js b/app/javascript/mastodon/actions/importer/normalizer.js
index 5f1274fab6..057bff58bd 100644
--- a/app/javascript/mastodon/actions/importer/normalizer.js
+++ b/app/javascript/mastodon/actions/importer/normalizer.js
@@ -3,18 +3,25 @@ import emojify from '../../features/emoji/emoji';
 
 const domParser = new DOMParser();
 
+const makeEmojiMap = record => record.emojis.reduce((obj, emoji) => {
+  obj[`:${emoji.shortcode}:`] = emoji;
+  return obj;
+}, {});
+
 export function normalizeAccount(account) {
   account = { ...account };
 
+  const emojiMap = makeEmojiMap(account);
   const displayName = account.display_name.length === 0 ? account.username : account.display_name;
-  account.display_name_html = emojify(escapeTextContentForBrowser(displayName));
-  account.note_emojified = emojify(account.note);
+
+  account.display_name_html = emojify(escapeTextContentForBrowser(displayName), emojiMap);
+  account.note_emojified = emojify(account.note, emojiMap);
 
   if (account.fields) {
     account.fields = account.fields.map(pair => ({
       ...pair,
       name_emojified: emojify(escapeTextContentForBrowser(pair.name)),
-      value_emojified: emojify(pair.value),
+      value_emojified: emojify(pair.value, emojiMap),
     }));
   }
 
@@ -42,11 +49,7 @@ export function normalizeStatus(status, normalOldStatus) {
     normalStatus.hidden = normalOldStatus.get('hidden');
   } else {
     const searchContent = [status.spoiler_text, status.content].join('\n\n').replace(/<br\s*\/?>/g, '\n').replace(/<\/p><p>/g, '\n\n');
-
-    const emojiMap = normalStatus.emojis.reduce((obj, emoji) => {
-      obj[`:${emoji.shortcode}:`] = emoji;
-      return obj;
-    }, {});
+    const emojiMap = makeEmojiMap(normalStatus);
 
     normalStatus.search_index = domParser.parseFromString(searchContent, 'text/html').documentElement.textContent;
     normalStatus.contentHtml  = emojify(normalStatus.content, emojiMap);
diff --git a/app/lib/formatter.rb b/app/lib/formatter.rb
index 050c651ee9..e1ab05cc0b 100644
--- a/app/lib/formatter.rb
+++ b/app/lib/formatter.rb
@@ -67,9 +67,17 @@ class Formatter
     html.html_safe # rubocop:disable Rails/OutputSafety
   end
 
-  def format_field(account, str)
+  def format_display_name(account, **options)
+    html = encode(account.display_name.presence || account.username)
+    html = encode_custom_emojis(html, account.emojis) if options[:custom_emojify]
+    html.html_safe # rubocop:disable Rails/OutputSafety
+  end
+
+  def format_field(account, str, **options)
     return reformat(str).html_safe unless account.local? # rubocop:disable Rails/OutputSafety
-    encode_and_link_urls(str, me: true).html_safe # rubocop:disable Rails/OutputSafety
+    html = encode_and_link_urls(str, me: true)
+    html = encode_custom_emojis(html, account.emojis) if options[:custom_emojify]
+    html.html_safe # rubocop:disable Rails/OutputSafety
   end
 
   def linkify(text)
diff --git a/app/models/account.rb b/app/models/account.rb
index 72ba0398ef..4467d1512a 100644
--- a/app/models/account.rb
+++ b/app/models/account.rb
@@ -398,7 +398,7 @@ class Account < ApplicationRecord
   end
 
   def emojis
-    @emojis ||= CustomEmoji.from_text(note, domain)
+    @emojis ||= CustomEmoji.from_text(emojifiable_text, domain)
   end
 
   before_create :generate_keys
@@ -425,4 +425,8 @@ class Account < ApplicationRecord
 
     self.domain = TagManager.instance.normalize_domain(domain)
   end
+
+  def emojifiable_text
+    [note, display_name, fields.map(&:value)].join(' ')
+  end
 end
diff --git a/app/serializers/rest/account_serializer.rb b/app/serializers/rest/account_serializer.rb
index 863238eb74..8761bbb5e7 100644
--- a/app/serializers/rest/account_serializer.rb
+++ b/app/serializers/rest/account_serializer.rb
@@ -8,6 +8,7 @@ class REST::AccountSerializer < ActiveModel::Serializer
              :followers_count, :following_count, :statuses_count
 
   has_one :moved_to_account, key: :moved, serializer: REST::AccountSerializer, if: :moved_and_not_nested?
+  has_many :emojis, serializer: REST::CustomEmojiSerializer
 
   class FieldSerializer < ActiveModel::Serializer
     attributes :name, :value
diff --git a/app/views/about/_administration.html.haml b/app/views/about/_administration.html.haml
index ec5834f9cb..02286d68b7 100644
--- a/app/views/about/_administration.html.haml
+++ b/app/views/about/_administration.html.haml
@@ -6,7 +6,7 @@
           .account__avatar{ style: "background-image: url(#{@instance_presenter.contact_account.avatar.url})" }
         %span.display-name
           %bdi
-            %strong.display-name__html.emojify= display_name(@instance_presenter.contact_account)
+            %strong.display-name__html.emojify= display_name(@instance_presenter.contact_account, custom_emojify: true)
           %span.display-name__account @#{@instance_presenter.contact_account.acct}
     - else
       .account__display-name
diff --git a/app/views/about/_contact.html.haml b/app/views/about/_contact.html.haml
index cf21ad5a3c..3215d50b53 100644
--- a/app/views/about/_contact.html.haml
+++ b/app/views/about/_contact.html.haml
@@ -12,7 +12,7 @@
         .avatar= image_tag contact.contact_account.avatar.url
         .name
           = link_to TagManager.instance.url_for(contact.contact_account) do
-            %span.display_name.emojify= display_name(contact.contact_account)
+            %span.display_name.emojify= display_name(contact.contact_account, custom_emojify: true)
             %span.username @#{contact.contact_account.acct}
     - else
       .owner
diff --git a/app/views/accounts/_grid_card.html.haml b/app/views/accounts/_grid_card.html.haml
index 95acbd581e..a59ed128e6 100644
--- a/app/views/accounts/_grid_card.html.haml
+++ b/app/views/accounts/_grid_card.html.haml
@@ -5,7 +5,7 @@
     .avatar= image_tag account.avatar.url(:original)
   .name
     = link_to TagManager.instance.url_for(account) do
-      %span.display_name.emojify= display_name(account)
+      %span.display_name.emojify= display_name(account, custom_emojify: true)
       %span.username
         @#{account.local? ? account.local_username_and_domain : account.acct}
         = fa_icon('lock') if account.locked?
diff --git a/app/views/accounts/_header.html.haml b/app/views/accounts/_header.html.haml
index 41315f0393..13dcaf616a 100644
--- a/app/views/accounts/_header.html.haml
+++ b/app/views/accounts/_header.html.haml
@@ -5,7 +5,7 @@
 
   .card__bio
     %h1.name
-      %span.p-name.emojify= display_name(account)
+      %span.p-name.emojify= display_name(account, custom_emojify: true)
       %small<
         %span>< @#{account.local_username_and_domain}
         = fa_icon('lock') if account.locked?
@@ -28,7 +28,7 @@
           - account.fields.each do |field|
             %dl
               %dt.emojify{ title: field.name }= field.name
-              %dd.emojify{ title: field.value }= Formatter.instance.format_field(account, field.value)
+              %dd.emojify{ title: field.value }= Formatter.instance.format_field(account, field.value, custom_emojify: true)
 
     .details-counters
       .counter{ class: active_nav_class(short_account_url(account)) }
diff --git a/app/views/accounts/_moved_strip.html.haml b/app/views/accounts/_moved_strip.html.haml
index 6a14a5dd30..ae18c6dc70 100644
--- a/app/views/accounts/_moved_strip.html.haml
+++ b/app/views/accounts/_moved_strip.html.haml
@@ -3,7 +3,7 @@
 .moved-strip
   .moved-strip__message
     = fa_icon 'suitcase'
-    = t('accounts.moved_html', name: content_tag(:strong, display_name(account), class: :emojify), new_profile_link: link_to(content_tag(:strong, safe_join(['@', content_tag(:span, moved_to_account.acct)])), TagManager.instance.url_for(moved_to_account), class: 'mention'))
+    = t('accounts.moved_html', name: content_tag(:strong, display_name(account, custom_emojify: true), class: :emojify), new_profile_link: link_to(content_tag(:strong, safe_join(['@', content_tag(:span, moved_to_account.acct)])), TagManager.instance.url_for(moved_to_account), class: 'mention'))
 
   .moved-strip__card
     = link_to TagManager.instance.url_for(moved_to_account), class: 'detailed-status__display-name p-author h-card', target: '_blank', rel: 'noopener' do
@@ -13,5 +13,5 @@
           .account__avatar-overlay-overlay{ style: "background-image: url('#{account.avatar.url(:original)}')" }
 
       %span.display-name
-        %strong.emojify= display_name(moved_to_account)
+        %strong.emojify= display_name(moved_to_account, custom_emojify: true)
         %span @#{moved_to_account.acct}
diff --git a/app/views/admin/reports/_account.html.haml b/app/views/admin/reports/_account.html.haml
index 22b7a08618..9ac161c9c6 100644
--- a/app/views/admin/reports/_account.html.haml
+++ b/app/views/admin/reports/_account.html.haml
@@ -15,5 +15,5 @@
           .account__avatar{ style: "background-image: url(#{account.avatar.url}); width: #{size}px; height: #{size}px; background-size: #{size}px #{size}px" }
         %span.display-name
           %bdi
-            %strong.display-name__html.emojify= display_name(account)
+            %strong.display-name__html.emojify= display_name(account, custom_emojify: true)
           %span.display-name__account @#{account.acct}
diff --git a/app/views/authorize_follows/_card.html.haml b/app/views/authorize_follows/_card.html.haml
index e81e292ba6..9abcfd37e1 100644
--- a/app/views/authorize_follows/_card.html.haml
+++ b/app/views/authorize_follows/_card.html.haml
@@ -6,7 +6,7 @@
     %span.display-name
       - account_url = local_assigns[:admin] ? admin_account_path(account.id) : TagManager.instance.url_for(account)
       = link_to account_url, class: 'detailed-status__display-name p-author h-card', target: '_blank', rel: 'noopener' do
-        %strong.emojify= display_name(account)
+        %strong.emojify= display_name(account, custom_emojify: true)
         %span @#{account.acct}
 
   - if account.note?
diff --git a/app/views/remote_unfollows/_card.html.haml b/app/views/remote_unfollows/_card.html.haml
index e81e292ba6..9abcfd37e1 100644
--- a/app/views/remote_unfollows/_card.html.haml
+++ b/app/views/remote_unfollows/_card.html.haml
@@ -6,7 +6,7 @@
     %span.display-name
       - account_url = local_assigns[:admin] ? admin_account_path(account.id) : TagManager.instance.url_for(account)
       = link_to account_url, class: 'detailed-status__display-name p-author h-card', target: '_blank', rel: 'noopener' do
-        %strong.emojify= display_name(account)
+        %strong.emojify= display_name(account, custom_emojify: true)
         %span @#{account.acct}
 
   - if account.note?
diff --git a/app/views/shared/_landing_strip.html.haml b/app/views/shared/_landing_strip.html.haml
index ae26fc1fff..78f5ed4bcc 100644
--- a/app/views/shared/_landing_strip.html.haml
+++ b/app/views/shared/_landing_strip.html.haml
@@ -2,7 +2,7 @@
   = image_tag asset_pack_path('logo.svg'), class: 'logo'
 
   %div
-    = t('landing_strip_html', name: content_tag(:span, display_name(account), class: :emojify), link_to_root_path: link_to(content_tag(:strong, site_hostname), root_path))
+    = t('landing_strip_html', name: content_tag(:span, display_name(account, custom_emojify: true), class: :emojify), link_to_root_path: link_to(content_tag(:strong, site_hostname), root_path))
 
     - if open_registrations?
       = t('landing_strip_signup_html', sign_up_path: new_user_registration_path)
diff --git a/app/views/stream_entries/_detailed_status.html.haml b/app/views/stream_entries/_detailed_status.html.haml
index afc66d1487..c0f1e4f0f5 100644
--- a/app/views/stream_entries/_detailed_status.html.haml
+++ b/app/views/stream_entries/_detailed_status.html.haml
@@ -4,7 +4,7 @@
       .avatar
         = image_tag status.account.avatar.url(:original), width: 48, height: 48, alt: '', class: 'u-photo'
     %span.display-name
-      %strong.p-name.emojify= display_name(status.account)
+      %strong.p-name.emojify= display_name(status.account, custom_emojify: true)
       %span= acct(status.account)
 
   - if embedded_view?
diff --git a/app/views/stream_entries/_simple_status.html.haml b/app/views/stream_entries/_simple_status.html.haml
index a6f5120fb1..b89860ad90 100644
--- a/app/views/stream_entries/_simple_status.html.haml
+++ b/app/views/stream_entries/_simple_status.html.haml
@@ -10,7 +10,7 @@
         %div
           = image_tag status.account.avatar(:original), width: 48, height: 48, alt: '', class: 'u-photo'
       %span.display-name
-        %strong.p-name.emojify= display_name(status.account)
+        %strong.p-name.emojify= display_name(status.account, custom_emojify: true)
         %span= acct(status.account)
 
   .status__content.p-name.emojify<
diff --git a/app/views/stream_entries/_status.html.haml b/app/views/stream_entries/_status.html.haml
index 9764bc74da..b87ca21771 100644
--- a/app/views/stream_entries/_status.html.haml
+++ b/app/views/stream_entries/_status.html.haml
@@ -28,7 +28,7 @@
         = fa_icon('retweet fw')
       %span
         = link_to TagManager.instance.url_for(status.account), class: 'status__display-name muted' do
-          %strong.emojify= display_name(status.account)
+          %strong.emojify= display_name(status.account, custom_emojify: true)
         = t('stream_entries.reblogged')
   - elsif pinned
     .pre-header